MICROECONOMICS 1st Edition |
|
| by Ayers, Collinge | |
SNAPSHOTS |
| Chapter 1 | 1.1 Students of Economics-Always Exploring, Always Applying |
| 1.3 Intertwining Economic and Political Philosophies | |
| 1.4 Models-From Einstein's Mind to Yours |
| Chapter 2 | 2.1 "the Grass is Always Greener…… |
| 2.2 Japanese Rice for North Korean Rockets | |
| 2.4 Competing with Comparative Advantage |
| Chapter 3 | 3.1 More than Nature's Wrath |
| 3.1 New Coke? or Old Coke in a New Bottle? | |
| 3.2 The Livestock Gourmet on a Hot Summer Day |
| Chapter 4 | 4.1 The Paradox of Diamonds and Water |
| 4.2 Scalping the Stones | |
| 4.3 Homeless and Without a Job |
| Chapter 5 | 5.2 Free Shipping! |
| 5.2 Budgeting, Vegas Style | |
| 5.5 Sin Taxes-Is It Morality We're After? |
| Chapter 6 | 6.1 From a Mac to a King |
| 6.2 Enough is Enough! | |
| 6.3 Hilfiger and Company |
| Chapter 7 | 7.1 Franchising-Teaming Small Businesses with Giant Corporations |
| 7.1 Five for a Dime | |
| 7.2 Giving Away Other People's Money |
| Chapter 8 | 8.1 How to Sink a Business |
| 8.2 Burglary Is Their Business | |
| 8.3 Battling Over Costs-the $22 Billion Strike at General Motors |
| Chapter 9 | 9.1 Antiquarian Books in a Dot-Com World |
| 9.2 From Blue Agave to Blue Investors-Betting on Prices | |
| 9.3 Old McDonald Farms Again! |
| Chapter 10 | 10.1 Is the American Medical Association Hazardous to Your Health? |
| 10.3 Finding Monopoly-Microsoft Yes, Dupont No | |
| 10.3 The State Lottery-One Monopoly Lawmakers Like! |
| Chapter 11 | 11.1 Theme Parks-The Theme is to Compete |
| 11.1 Merging into Bankruptcy | |
| 11.4 A Quarter for a Coke When You're Cold |
| Chapter 12 | 12.1 The Mystery of the Disappearing Dot-Com Jobs |
| 12.2 Job Entrepreneurship-Finding What's Hot | |
| 12.3 "There was No Joy in Mudville… |
| Chapter 13 | 13.2 Too Rich to Work? or Too Poor to Retire? |
| 13.4 "Cut My Salary. Please!" | |
| 13.4 Homespun-Promoting Family Values? |
| Chapter 14 | 14.1 "What's a Little Snow?" |
| 14.2 Hear Ye! Message Ye!-Airwaves at Auction | |
| 14.3 Seeing Red over Spy-Cams |
| Chapter 15 | 15.1 Back in Time to Baker Street |
| 15.2 Smoking while Eating and Phoning While Driving | |
| 15.3 Killer Bees, Fire Ants, Hungry Rabbits, and Walking Fish |
| Chapter 16 | 16.1 Choosing a President, Florida |
| 16.3 A Tax by Any Other Name | |
| 16.3 You Might Be a Winner! |